Business Profile

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F&C Group

Formally established in 1973, F&C Group is a family-owned business company, the Florete and Caperonce, that holds a collection of companies in different industries in the Philippines. Over 100 establishments, brands and branches nationwide.


F&C Group was founded on October 1973 by Marcelino M. Florete, Jr. together with his wife, Susan Caperonce-Florete. F&C Group began its first branch of pawnshop and jewelries at 73 Guanco Street, Iloilo. In the succeeding years, the business has emerged and strategically branched out all over the Philippines while involving four of their children into the company. This success has motivated them to aggressively expand their ventures to different industries and parts of the country. From pawnshops, jewelries, real estates, restaurants, city staycations to island getaways, F&C Group provides a variety of services, creations and heartfelt hospitality that is truly Filipino.

In the same location, their first branch has now become the head office of the F&C Group. Up to this time, the company has been expanding with over 100 establishments, brands and branches, operating with more than 1,500 employees nationwide. Growing its companies throughout the country is F&C Group’s top priority as they embrace a steady, aggressive pace of growth, opening new properties in strategic and emerging markets.

Our Companies

    F&C Jewelry is a jeweler retailer, whose merchandise offerings include an extensive selection of jewelry and accessories. With an abiding passion for the most beautiful diamonds in the world, F&C Jewelry is engaged in product design, manufacturing and retailing activities. Operating either as stand-alone jewelry stores in and out of major malls throughout the country. With over 50 outlets nationwide, F&C Jewelry is one of the leading retailer of jewelry in the Philippines and the major jeweler inside the country’s biggest department store operator, SM Store.

    The Jewelry Milestones

    F&C Jewelry was established in 1973 by spouses Marcelino M. Florete, Jr. and Susan Caperonce-Florete, whose personal experience with jewelry making is a long standing family tradition: her mother, who hails from Bulacan, is a known jeweler in Iloilo. F&C Jewelry is a leader in jewelry making and retail all over the country with a proud heritage and impeccable reputation for integrity. Decades of creating beautiful pieces with a tradition in craftsmanship and a culture of trust has built a legion of loyal clients from F&C.

    Marcelino Jr. is the Chief Executive Officer and President of the F&C Group. Susan is actively involved in production. Their children are also a vital part of the family business. Eldest Marissa Florete-Gorriceta, who studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design, is in charge of Marketing and Merchandising, while Marjorie Florete is head of personnel and is also a graduate gemologist of the Gemological Institute of America. Marcelino III handles finance, and youngest daughter Mary Christine is pursuing her studies in law.

    There are over 50 branches of F&C Jewelry nationwide, with rapid expansion happening in the 1990s when they became consignor for the SM Store chain. F&C Jewelry is known for specialty jewelry for milestone occasions to gorgeous pieces for everyday adornment – both good investment and valuable touchstones that last a lifetime.

    F&C Hotels and Resorts provides quality hotels and resorts in remarkable Philippine destinations for 15 years. Owning and/or managing seven (7) establishments throughout the country namely Estacio Uno Boracay, Boracay Uptown, Boracay’s Arwana, Bohol Shores, Chalet Baguio, Cebu Business Hotel and Riverside Inn Iloilo.

    With a robust expansion plan in place, a new resort is under development and will soon rise up in the unexplored paradise of Kaniki Island in Busuanga, Palawan. A 31-hectare beach island into five resort hotels, their biggest upcoming project yet.

    The Hospitality Milestones

    In 2000, F&C Hotels and Resorts first established Cebu Business Hotel distinctively located in the heart of the business district and commercial uptown of Cebu City. Inspired by its classic design with a touch of modern ambiance, Cebu Business Hotel is proud to provide a venue suited to meet the needs of the guests who stay for either business, conference and meeting, or simply as tourists and travelers.

    In 2007, Riverside Inn was established in the Iloilo City’s business and social hub and proximate to local government institutions. Inspired by modern design and built to provide a cozy ambiance.

    In 2010, F&C Hotels and Resorts established their first Boracay resort, Arwana Hotel & Restaurant, boasting with its white beach surrounded with tropical palms and spectacular ocean view. The resort consists of fully air-conditioned rooms, in-house restaurant and a sea view lounge located on the 2nd floor. Enjoy the beauty of the Boracay island with Arwana’s very affordable rates and exceptional service.

    In 2011, Chalet Baguio is an exquisite boutique hotel established and situated close to the numerous tourist attractions in Baguio City. From fresh strawberry picking to hunting for great finds at the night flea markets or visiting alluring popular attractions and nightlife venues, it is indeed an ideal place to stay at. Chalet Baguio flaunts soothing ambiance with its interiors of wood accents and neutral colors, plus the stunning view of lush green sceneries and mountains.

    In the same year, F&C Hotels and Resorts also established the premier lifestyle resort in the deluxe location of Station 1, Estacio Uno. Inspired by the Mediterranean architecture, Estacio Uno showcases the clean and serene ambiance with its modern concrete frames, wide patio terrace, at the edge of the floor to ceiling glass windows and contemporary swimming pool that wraps around the resort. The resort was constructed in a prime white beach along the Sulu Sea and distinctively located near to the well-known rock formation in Boracay, the Willy’s Rock also known as Boracay Grotto.

    In 2013, F&C Hotels and Resorts created Boracay Uptown with modern architecture and vibrant colors in the liveliest and happiest white beach location of Boracay, the Station 2. It’s a funky town inside Boracay Uptown rooms, the fun colors splashed on the walls and vibrant bed linens is balanced by wooden cabinets and tables, add up the sand-like hues of the in-room hammock. To make it more exciting and fun, the resort was distinctively established with 2 swimming pools, a bar, and a variety of local and international restaurants.

    In 2015, Bohol Shores was distinctively established in the paradise of Panglao Island in Bohol. Inspired by the fusion of Philippine native and modern architecture, the resort showcases the fresh and serene ambiance with its fine wood accents, neutral colors, exquisite casitas, sophisticated facilities and uniquely designed 2,500 sqm. beach pool. Feel right at home with its expansive beds, modern entertainment and luxurious baths intended for your every need.

    Soon, a marvelous multi-resort will be established in the unexplored paradise of Kaniki Island located in Busuanga, Palawan. Truly a luxurious tropical abode of serenity, relaxation, fun and excitement.

    F&C Group owns and operate office buildings and real estate properties that generate rental income in Manila, Cebu, Boracay and Iloilo City.

    F&C Group runs eight Spanish Restaurants under the trade name of Dulcinea in Ayala Malls, SM Malls, Alimall, Baguio and Boracay. As the biggest franchisee of the Sbarro brand – a US Pizza and Pasta brand – in the Philippines, the company has 32 operating restaurants nationwide. Other restaurant brands owned by the company as a franchisee are Hukad and Mang Inasal. Also owned are Paraiso Grill, a seafood restaurant in Boracay and the Lighthouse Bar & Restaurant in Iloilo City.

Contact Information

  • Iloilo Head Office
    Marsal Building, 73 Guanco Street,
    5000 Iloilo City, Philippines

    t : (6333) 337 0776 / 337 6539
    f : (6333) 335 1150

  • Makati Office
    F&S Arcade, 1014 Arnaiz Avenue, San Lorenzo Village,
    1223 Makati City, Philippines

    t : (632) 403 9934
    f : (632) 556 1600

Profile Revised October 2015